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Next Generation Planning

Most people would agree that planning is not only a good idea but key to directing how an organisation achieves its goals and manages expectations. After all what’s the point in having a goal to sell products if you have no idea how you’re going to do it, or if you manage to generate a huge demand that production can’t fulfill.
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Planning requires managers to have a good understanding of the market they operate in, what their target customers need and how they plan to fulfil those needs in a way that enables them to beat competitors. From this managers can then determine how to direct the organisation’s money, people and assets to achieve success. Well that’s the theory, unfortunately reality is often very different In this article, the requirements of effective planning are outlined along with how CSP can help transform the planning process.